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Colorectal Cancer Screening Chart

Increasing colorectal cancer screening

 

 

Evidence-based Strategies

Target Population

 

 

Activities in other States

Activities in Minnesota/sponsoring organization

 

INCREASING DEMAND

 

Recommended for breast (Br), cervical (Ce) and/or colorectal (Co) cancer

  • Client reminders (Br/Ce/Co)
  • Small media, e.g., videos, letters, brochures (Br/Ce/Co)
  • One-on-one education (Br/Ce)

 

Insufficient evidence

·         Client incentives alone

·         Mass media alone

·         Group education

 

 

 

 

 

 

 

 

 

 

 

 

NOTE:  62% age 50+ screened in Minnesota

 

Insured (%?)

 

Medicare (%)

 

Un/underinsured (29%)

 

Ethnic-specific (38% among American Indians; % among other groups?)

 

High risk (%)

 

Rural (57%)

 

50-64:  57%

Males:  61%

< H.S., rural:  46%

 

 

 

Distribute small media to organizations serving age-eligible persons (AARP, Medicare)

 

Health fairs

 

Print/radio/television advertising

 

Speaker's bureau

 

Targeted mailings through health plans, Medicare lists, worksites

 

Provider/health plan calls

 

 

 

Mn Cancer Screening Bill

 

UCare targeted mailing

 

Get your rear in gear

 

Cancer Free Zone

 

Dialogue for Action among tribal communities

 

North Point Clinic forums

 

VSS screening project


 

Strategies

Target Population

Activities in other States

Activities in Minnesota/sponsoring organization

 

INCREASING ACCESS

 

Recommended for breast (Br), cervical (Ce) and/or colorectal (Co) cancer

  • Reduce structural barriers, e.g., inconvenient hours, locations, complex admin procedures, etc (Br/Co)
  • Reduce out of pocket costs, e.g., vouchers, reimbursement, reduction of co-pays (Br)

 

Insufficient evidence

     None reported

 

 

 

INCREASING PROVIDER

DELIVERY/REFERRAL

 

Recommended for breast (Br), cervical (Ce) and/or colorectal (Co) cancer

  • Provider assessment/feedback (BR)

 

Insufficient evidence

  • Provider incentives, e.g. $, CME

 

 

 

 

 

 

 

 

 

Providers

 

Insurers

 

Business

 

Legislators

 

 

 

 

 

 

 

 

 

 

 

 

Health care systems

 

Providers

 

 

 

Employer summit

 

Work place policies to encourage screening

 

Eliminate/reduce deductibles and copays

 

Provide incentives (gift cards)

 

 

 

 

 

 

 

 

 

HEDIS/BRFSS measurement

 

Conference directed to primary care physicians

 

Grand Rounds

 

Screen the screener

 

Reminder systems

 

Provider recognition

 

 

 

 

 

Legislative initiative

 

Free screening days

 

Cancer Free Zone

 

 

 

 

 

 

 

 

 

 

 

 

 

ICSI Guidelines

 

Community Measurement

 

Health system reminders

 

Cancer Free Zone

 

 

KEY POINTS:

 

1.  Many fewer studies have assessed effectiveness of strategies for colorectal cancer than for breast or cervical cancer; almost all have focused on FOBT rather than endoscopy procedures.

 

2.  Some strategies used by other states are not supported by evidence.

 

3.  Although each domain (increasing demand, access, delivery) is presented separately, these three domains overlap.

 

4.  Strategies are likely to be more effective if implemented simultaneously across domains. 

 

5.  Some strategies that have not been found to be effective (e.g., mass media alone) may be more effective if used in combination with strategies from other domains.

 

*Evidence-based strategies taken from Task Force on Community Preventive Services.  Recommendations for client- and provider-directed interventions to increase breast, cervical and colorectal cancer screening.  Am J Prev Med, 2008;35(1S):S21-25.